Produced Google’s Black Owned Friday campaign. Including a teaser film, 3min music video, and a last minute a week to delivery :30 sec broadcast spot.

Produced Gopuff’s 2022 Super Bowl campaign.

Produced Logitech’s first Super Bowl commercial.

To reinforce the brand platform, we created the Lyft That’s Y campaign, to launch around Lyft’s IPO. We focused on what makes Lyft great: cities, and the. people living in them. We partnered with iconic businesses in key Lyft markets to create co-branded experiences and celebrate all the things that make city living weird, poetic, grungy, exciting and yeah, sometimes annoying.

I was responsible for negotiating and securing partnership rights and turnkey production.

To extend Lyft’s That’s Y campaign I concepted and produced a large scale Y LED installation to take to festivals, events and anywhere else the Y campaign could live.

The Y LED is 9ft tall, covered in 65,000 mappable LEDs capable of playing 360 degrees of continuous content.

We debuted it at the Life is Beautiful festival.

Responsible for: creative development of the Y concept and turnkey production.

Leading up to Pride month Lyft announced that it would be offering rider & drivers the opportunity to select what pronoun they prefer other than Male or Female within the app.

This led us to our line of, Two is Too Few, for all of our Pride work. With just that line, we designed and created 5 floats to appear in LA, SF, CHI, Toronto and NYC. Each float had their own celebrity DJ and stole the show at all parades.

Responsible for: turnkey production, float design and on the ground experience design.

Working on the ride experience team we were constantly challenged on how to get passengers to be excited to ride with Lyft, create brand loyalty and be innovative in our creative executions.

We embarked on an R&D exploration to create an AR mixed media experience in the car.

Responsible for: turnkey creative production

Lyft quickly got in the Scooter game business and we needed to get product out fast. Below are all the areas of launch that I led.

- operationalized scooter launches for each market - from website updates to new decals for each market

- led a team of designers to brand the scooters

- led the production of all decals on the scooters

- worked with our public policy teams to ensure market specific info was correctly labeled on scooters and marketing materials (website & app)

- produced b-roll footage and photoshoot for press packages

For CES 2018 we had the opportunity to give CES goers a ride in our autonomous vehicle. We knew there would be a line for people to experience their AV ride so we created an art gallery of the future of automative for them to walk through before their ride.

Responsible for: turnkey production.

*fun note, we had 3.5 weeks to produce this

Facebook hosts an annual conference called F8 where they announce all the latest work that’s going to launch in the year to come.

I was responsible for:

- Managing the development of new brand identity

- Website production

- App production

- Production of experiential components on the show floor.

Experiential components responsible for shown in the video:

- Live 360 at 1:05-1:110

- Facebook Open Source at 1:18-1:20

- Facebook Spaces at 1:27-1:34

- Facebook Surround 360 at 1:42-1:52

True Key by Intel, you are the password. The technology allows you to sign in using facial recognition or your fingerprint. For the launch of True Key we created a music video with YouTube star Rob Cantor. The music video was edited together with UGC content from Instagram and YouTube highlighting how unique everyone is. Along with the video we created a website where people could submit what makes them unique and also nominate their weird and wonderful friends for a grand prize.

Responsible for: Video production, Website Production, UGC search and aggregation.

We built upon the highly successful Crash The Super Bowl campaign, in which consumers create :30 ads that run during the game, by physically crashing the game and tele-cast by creating a giant Doritos chip in the seats behind the goal-post ensuring a TV presence during field-goals, and providing for real-time social content.

Responsible for: Creative and production execution, logistics, onsite management and turnkey production.

Xfinity was a sponsor of PAX PRIME, an annual gaming conference for gamers. We created Wait-Bot 5000 to wait in lines for gamers as they played other games.

Responsible for: Turnkey production.

Xfinity wanted to bridge the digital and real worlds to connect people with the stars they watch on TV. We gave fans #SignMyTweet: a live autographing session where a celebrity signs tweets from their fans. We select, design, print, sign, and mail them, giving the fans something to hang on their walls and sometimes a little bit more.

Responsible for: Turnkey production

In our third consecutive year at SXSW we created a series of online and Austin-based “bold challenges” for fans to complete in order to earn their ticket to the #BoldStage, where they could experience three days of exclusive music headlined by Lady Gaga.

Responsible for: leading creative and production brainstorms, onsite production and client management, timelines, budgets and turnkey production.

For the launch of Doritos' new chip Jacked 3D we created a multi-platform mobile site that could scan chips to identify if it's a Jacked 3D chip to serve up exclusive 3D video content.

Responsible for: Digital production.

In our second consecutive year at SXSW we had to reinvent our vending machine concept from year 1. We decided to make it the most interactive concert experience. Concert goers could interact with a 30' x 30' LED screen through Twitter and Instagram to change the concert experience by voting on what special effect, song or visual would happen next. Produced and project managed event experience from initial creative brainstorms to final event. Helped concept and bring to life the digital, physical and onsite experiences.

Responsible for: onsite and client management, production partner relationships, budgets, timelines and turnkey production.

Doritos launched Jacked chips at SXSW Music with a 60-foot-tall vending machine big enough to hold a ridiculously big chip - Jacked chips are 40% thicker and wider in surface area than Doritos. The vending machine doubled as a stage, hosting three full days of musical acts.

Responsible for: site scouting, permits, production partners ownership, onsite and client management, timelines, budgets and turnkey production. 

The Chevy Sonic starred in the World’s Largest claw game ever. The Sonic transformed The Roosevelt Hotel in Hollywood into a massive version of the classic arcade game. Participants from the crowd got a chance to maneuver a giant joystick in hopes of taking home one of many prizes, including the grand prize: An all-new Sonic.

Responsible for: Turnkey production - projection mapping and on ground event experience