I bring over two decades of experience leading and operationalizing teams to produce digital and experiential content for both brands and agencies. I love making complex problems simple and putting brands at the center of a cultural conversation that leave people with a memorable experience. I am an indispensable partner to my creative and strategy teams and help bring forward, and bring to life, creative-driven conceptual ideas.
Where I’ve worked and who I’ve worked with:
Brand Experience:
Google, Lead Producer (Contract), Oct 22 - present
Integrated lead producer for Google’s Brand Studio team focusing on brand storytelling.
Gopuff, Executive Producer, April 21 - Aug 22
Integrated EP for all marketing campaigns and brand & celebrity partnerships. Produced Super Bowl content, social shoots with celebrities, company All-Hands livestream meetings and Gopuff’s first accelerator program, Put Me On, for underrepresented CPG brands.
Logitech, Content Producer (Contract), Aug 20 - April 21
Lead producer for the brand’s first Super Bowl spot, product CG videos, live-action product launch videos and social content production.
Lyft, Lead Producer, March 19 - April 20
I am the lead producer for all things brand-related with a focus on experiential. This includes what we did for Pride 2019, how we show up at festivals and events like Life is Beautiful and how the brand comes to life through our “That’s Y” campaign.
Lyft, Experiential Producer (contract), Oct 18 - March 19
Started with the in-car experience team producing AR experiences and fun brand partnerships with Netflix & Fortnite. I also led the effort to launch bikes and scooters and wrote the playbook for the first four market launches which were seen as a huge success.
Airbnb, Producer (contract), April 18 - Oct 18
I produced a bunch of content to launch new sub-brands, Airbnb Plus and Airbnb Lux. Unfortunately, product changes meant that content was outdated even before the product launched. We’ve all learned from that.
Facebook, Producer (contract), Jan 17 - April 18
I helped produce F8. I managed the new brand ID, building the website, the app, and different Facebook product experiences on the event floor. I also produced content to launch Facebook Live.
Agency Experience:
Muhtayzik / Hoffer, Integrated Producer (Contract), June 20 - Aug 20
Led the production of a 24-hour global live stream for the Pokemon Go festival. Created and produced 3 live trivia contests, managed the production of pre-recorded content and live content, and was the lead contact of our celebrity live host.
VBP, Partners in Crime, Heat, WTBR.tv, Producer (contract), Oct 15 - Dec 16
Integrated producer working on pitches, content, websites and groundbreaking banner ads.
Goodby Silverstein and Partners, Experiential Producer, Sept 10 - Sept 15
First experiential hire at GSP and led all experiential efforts for the agency. Worked on almost every client there - Frito-Lay, Comcast, Yahoo, eBay, Dreyer’s, Haagen Dazs, Chevrolet and Nintendo.
Cunning Communications (NYC), Jan 07 - June 10
Started out as a junior account executive/office manager and then quickly gravitated towards production and made some really fun things.
Anomaly (NYC) June 06 - Dec 06
Intern
A little about me:
Outside of work I am a dad of 2 boys, like to say I’m a 4.0 tennis player, own too much denim and hope to own a sandwich shop one day.
Please get in touch talk to about opportunities, or to get a sandwich.
pparsia@gmail.com || www.paymonparsia.com || +1 646 330 2354